At Private Label
The Private Label Group was founded on the aspiration of two seekers who firmly believe that every creative mind deserves to be praised for breaking rules and conventions and for having the audacity to think beyond the box.
The Private Label Group was created as a result of a passion for design and, more importantly, a desire to honour the craft of craftsmanship. It was born in Paços de Ferreira, the centre of Portuguese craftsmanship, where all the top Portuguese furniture manufacturers congregate to produce.
The Private Label Group describes itself as the aggregating force that is giving a new interpretation to the historic Portuguese history on the production techniques, with a legacy of more than 300 years of craftsmanship's profound knowledge. The top Portuguese furniture and lighting makers are gathered by the Private Label Group, which develops them into brands by combining their generations-old expertise with premium design and handiwork. Together with them, Private Label can strengthen each of the companies it presently represents by creating a potent, previously unseen design force, allowing them to mature and uphold the history of Portuguese craftsmanship on a global scale.
Additionally, Private Label Group provides a variety of services, including residential, contract solutions, and a design studio that employs one of the Private Label's key personnel.
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